"Battles" said Napoleon, "are won not so much by the arms as by the legs of soldiers. From the first, the present great war has clearly shown that the efficiency of the soldier depends upon the condition of his feet and the shoes he wears."
In the battle of life, whether fought in the European trenches or in the factories and farms of industrial America, efficiency demands good shoes. No man is capable of putting his best foot forward when his feet are sore, cramped, and aching. Shoes that promise secure comfort and protection, without unnecessary weight, make for an efficient man. For 40 years, Bass shoes have embodied these very qualities. They are made for every kind of hard service, and rise to the challenges which they were designed to overcome. They may justly be called "efficient shoes."