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“Make the best possible shoe for the purpose it was intended”
George Henry Bass
WHAT'S A WEEJUN?
Pardon me? It’s a Weejun, as in Norwegian. Fancy British sportsmen used to go to Norway to fish, and noticed these locally crafted slip ons. These loafers were then seen all over European resorts, followed by Palm Beach in 1936. At the time these true Norwegian shoes were exclusively sourced by two London shops and had no American maker. That was until G.H.BASS got involved and made them even better – updating the design to include a little cutout for a penny, officially making the original penny loafer. And the rest... is style history.
1936
A NEW PAIR
G.H.BASS was the first American manufacturer to construct leather loafers inspired by fashionable footwear popular in the social scene of Palm Beach. Featuring a signature strip of leather stitched across the saddle of the shoe, these penny loafers harkened back to traditional shoes worn by Norwegian fishermen, hence the name “Weejuns.”
1950
HOLLYWOOD
James Dean’s chiseled looks and captivating attitude gave him star power on and off the screen. His casual style, consisting of cotton t-shirts, jeans, leather jackets and Weejuns, were replicated in men’s wardrobes across the nation.
1960
IVY STYLE
The preppy look of penny loafers reigned supreme on Ivy League campuses during the ‘60s and beyond. The casual slip-on silhouette merged with a leather finish complemented their existing classy yet casual wardrobe of cardigan sweaters, khaki chino pants, sport coats, and knitted ties.
1963
JFK
With his charm, and timeless good looks, John F. Kennedy stepped Weejuns up to the next level. He embodied effortless American elegance, reflecting the relaxed yet polished appeal of Weejuns loafers. His distinctive style immortalized Weejuns as the “American Shoe.”
1980
PREP IS BORN
“Preppy” came to replace the “Ivy League Look” in the 80’s. An ascendant term used to describe the tastes, behaviors and values of prepdom’s chief arbiters – the upper middle class of the East Coast. Weejuns with a popped collar polo shirt topped off with a cable knit sweater tied around the neck was the quintessential preppy look.
1992
IN VOGUE
During the time of maximalism and the rise of MTV, Weejuns were preferred among youth culture in America. From peacock punks to hip-hop legends to supermodels like Cindy Crawford, trendsetters of all types favored the iconic Weejun penny loafer.
2000
2000 Collabs
The rise in brand collaborations, including Chloe Sevigny for Opening Ceremony, Mark McNairy, Tommy Hilfiger, and Rachel Antonoff introduced the loafer to streetwear style, creating a whole new generation of Weejuns lovers.
TODAY
Weejuns penny loafers continue to unite style sects with the universal nature of their classic design and contemporary vibe. In the digital social era, people are able to share their opinions on politics, art, and, of course, personal fashion now more than ever.
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Craftsmanship
Quality and craftsmanship have been at the very core of G.H.BASS. since the days of George Henry Bass, so it is without further ado that we're shining a spotlight on the artistry that goes into creating the original and iconic Penny loafer.
History
Established in 1876 in Maine, USA, G.H.BASS is a global lifestyle brand rooted in timely and timeless classics. Over its nearly 150-year legacy, G.H.BASS has introduced numerous original footwear icons to generations of outdoor sportsmen, explorers, and cultural tastemakers.
Loafers 101
Rooted in tradition and refined over time, our loafers are designed to last. Discover the essentials of care and craftsmanship behind our iconic Weejuns.
